Find me a person who’s seen Rushmore and didn’t love it. It’s hard to do. The 1998 hit classic not only launched the careers of Jason Schwartzman and Wes Anderson, but was one of the earliest examples of how carefully crafting your message, or content, helps drive your brand. At least according to a recent Media Post article by Doug Chavez. The protagonist, Max Fischer, played by Schwartzman, has that perfect amount of scrap and moxie, and is a high school storytelling prodigy with the plays he writes, stars in and directs. His content makes him a king and kingmaker. If Max was in digital marketing, he would be a leading expert in content marketing. Some highlights if you don’t have time to read the article: Rushmore

“Great and original content is always well received by audiences.” – Is your mobile app up-to-date with the latest news, promotions and other content driving your customers to your business?

“…the imperative to understand audience behavior, media usage habits and trends is key to reaching your audiences – fishing where the fish are.” – Do you know your target audience? Are they downloading and using your app? Are they even aware it exists, and what for?

“Content is Kinger than ever before. Think about the things you have already engaged with today and shared – how much of it was content from brands or publishers? There is very little friction — click like and share. In fact, a recent report from Contently showed that over 70% of consumers prefer to learn about a brand through content marketing vs. an ad. Consumer preference is one reason ad formats have evolved and why content marketing has gained traction.” – Does your app give your audience a reason to use it regularly? As you think about your marketing strategy in 2015, where does your mobile platform fit in?

This unique vehicle allows you to best show your true voice, or character, to an audience who is already dialed in to what you’re doing. And always remember, in the words of the venerable Max Fischer, “The secret, I don’t know… I guess you’ve just gotta find something you love to do and then… do it for the rest of your life. For me, it’s going to Rushmore.” If you want to know how you can expand your voice and reach with your MyMobileFans app, feel free to contact us for a consultation!

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